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​Sponsor

  • Naming Rights of the Main Entrance Gate to

    the Main Square

    Brand Introduction

    Post Event Appreciation Dinner

    Promotional Exposure

    Offline Promotion

    On-site Promotion

    Screen Exposure

    Check-in Guide Exposure

    Fan Conversion Performance

  • Brand Introduction

    Promotional Exposure

    Interview Feature

    On-site Promotion

    Screen Exposure

    Event Stall

    Fan Conversion Performance

  • Brand Introduction

    Promotional Exposure

    Stall Setting

    Logo Exposure

    On-site Promotion

    Event Stall

    Fan Conversion Performance

  • Brand Introduction

    Promotional Exposure

    Stall Setting

    Logo Exposure

    On-site Promotion

    Interactive Design

    Fan Conversion Performance

Brand Exposure Impact

The event garnered over 100,000 online

exposures and was promoted across

major local media outlets, official

channels, Melbourne's most central

landmark squares, and various locations

throughout the city. The brand was

exposed through a combination of online

media and offline activities, enhancing

brand influence while strategically

integrating the brand's attributes to

achieve long-term consumer conversion.

Fan Conversion Performance

The event attracted nearly 20,000

participants, with approximately 30%

being locals, 30% international students,

and 40% local Chinese families.

By incorporating elements of traditional

Chinese culture into the event design, it

effectively increased and converted

consumers and fans.

2024 Merchant Announcement

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Gold Sponsor

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Sliver Sponsor

Special Sponsor

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