Sponsor
Naming Rights of the Main Entrance Gate to
the Main Square
Brand Introduction
Post Event Appreciation Dinner
Promotional Exposure
Offline Promotion
On-site Promotion
Screen Exposure
Check-in Guide Exposure
Fan Conversion Performance
Brand Introduction
Promotional Exposure
Interview Feature
On-site Promotion
Screen Exposure
Event Stall
Fan Conversion PerformanceBrand Introduction
Promotional Exposure
Stall Setting
Logo Exposure
On-site Promotion
Event Stall
Fan Conversion PerformanceBrand Introduction
Promotional Exposure
Stall Setting
Logo Exposure
On-site Promotion
Interactive Design
Fan Conversion Performance
Brand Exposure Impact
The event garnered over 100,000 online
exposures and was promoted across
major local media outlets, official
channels, Melbourne's most central
landmark squares, and various locations
throughout the city. The brand was
exposed through a combination of online
media and offline activities, enhancing
brand influence while strategically
integrating the brand's attributes to
achieve long-term consumer conversion.
Fan Conversion Performance
The event attracted nearly 20,000
participants, with approximately 30%
being locals, 30% international students,
and 40% local Chinese families.
By incorporating elements of traditional
Chinese culture into the event design, it
effectively increased and converted
consumers and fans.